Resume
I’ve been a media and marketing specialist professionally for over seven years and have been creatively capturing the attention of audiences my whole life.
I use a people-first approach when crafting a message and draw upon my vast repertoire of technical skills to create custom media solutions tailored to fit the target market. My hands-on experience supporting the next generation has equipped me with valuable insights into the future of communication.
Digital Production
Digital Production
My diverse experience with graphic design, photography, videography, print and digital media allows me to perform as an efficient one-man marketing machine.
Highlighted Experience
Graphic Designer
DIALOG (2015-2019)
- 5 years of marketing experience at one of Canada’s leading infrastructure design firms
- Designed B2B marketing collateral such as Presentations, Award Submissions, Infographics and High-Profile Proposals.
- Oversaw DIALOG’s nation-wide asset library to ensure thousands of photos and graphics were properly tagged and organized
- Excelled beyond the traditional role of graphic designer to meet DIALOG’s photo and video production needs such as headshots, event photography and promotional videos
- Managed print production for a wide range of deadline-driven marketing projects
- Consistently developed new skills to add value to my team through courses and personal projects
- Collaborated with a team of designers to develop a “Brand Inspiration Guide” that received an Award of Distinction from the Association of Registered Graphic Designer’s In-House Design Awards
- Created additional resources to promote brand literacy to over 500 staff and establish a unified face when communicating with current and future clients
Graphic Production Instructor
NAIT Graphic Communications Program (2020-2022)
- Provided over 120 hours of instructional training to each program graduate, which covered theory and practical skills using industry standard design tools such as Adobe InDesign and Photoshop.
- Coached students from a beginner level (no prior design experience) to career-ready (independently creating professional print-ready graphic media)
- Provided troubleshooting to online students for hundreds of technical issues resulting from user errors and a variety of computer systems.
- Demonstrated layout principles for the design of ads, posters, menus, reports, interactive documents and magazines
- Provided objective and constructive feedback on student designs
- Taught advanced InDesign concepts including typographic formatting, text style management, grid structures, image management, data merge and preparing files for proper output.
- Prepared students to manage print technologies, resolution, color modes, compression and file management to maintain the reputation of NAIT’s Graphic Communications program as a leader in Alberta’s print production education
- Coached students through the process of hosting and designing websites using WordPress and Wix.
- Taught advanced Photoshop editing techniques and image formatting for a variety of end uses.
Production Software Experience
Additional Experience
NAIT (2015)
Graphic Communications
Macewan University (2017)
DSLR Level 1
Film and Video Arts Society of Alberta (2017)
Video Kitchen
Onoway High School (2011) Communication Technology
(1, 2, & 3)
Providing Graphic Design, Photography and Videography services to a variety of individual clients and organizations.
Two-week internship working directly with Stantec’s marketing team to create corporate graphic design assets.
Internship for Robbie Gibson (known on-air as “Robbie the Intern”) to support the Pepper and Dylan Show.
Audience Engagement
Audience Engagement
Large campaign budgets and pretentious designs are a waste if the intended audience is forgotten or ignored. I have years of experience researching demographics, captivating viewers and growing audiences from the screen to the stage and everywhere in between.
Highlighted Experience
Communications Instructor
NAIT Digital Media and IT Program (2019)
- Coached students through the process of preparing and executing engaging live presentations in a course titled Advanced Communication.
- Taught and assessed the development of key skills including using captivating body language, employing effective visual aids, and deconstructing complex topics into concise digestible information.
- Trained the students to adapt their language and delivery to suit their target audience.
- Led exercises and facilitated discussions with students to build an understanding of how factors such as age, culture, experience, profession, or cognitive function should influence how we choose to communicate with people.
- Equipped technical trade students with industry standard written communication skills to prepare them to enter the workforce and represent their future employers with professionalism.
- Guiding students through the processes of writing resumes, cover letters, proposals, and presentations.
Social Media Recognition
(2017–Present)
- My creative posts have garnered attention from various news and media outlets including interviews from CTV, Global News, CBC Radio, SONiC 102.9 and Metro News regarding a couple of my musical facebook posts.
- Two posts that attracted the most media attention included a song about seeking an affordable place to live in downtown Edmonton, and another song celebrating the opening of Edmonton’s Funicular (featuring local music duo, Jenesia).
- My fascination with new media has allowed me to accumulate publication experience with Tiktok, Instagram, Facebook, Twitter, LinkedIn, Youtube, Twitch, podcasting, and original website creation.
- I’m consistently seeking new opportunities to explore new media platforms.
Tiktok account has organically accumulated:
- 150,000 likes
- 9,000 followers
- 750,000 views
Social Media Experience
Additional Experience
- Completed NAIT’s Becoming a Master Instructor (BMI) program in 2022.
- Trained to create engaging presentations, assess learning metrics, and improve the audience’s retention of information.
Have undertaken numerous public speaking roles including marketing pitch presenter, post-secondary instructor, guest speaker for elementary students, sermonizer, and emcee for weddings and fundraisers.
- Completed Grindstone Theatre’s stand up comedy course in 2018 including a showcase performance.
- Delivered an additional ten comedy performances after completing the course.
- Engaging audiences from the stage has been a life-long avocation.
- Performed in over 8 bands and 5 community theatre productions.
Refined my interpersonal skills through over three years of waiting tables for The Cheesecake Cafe, East Side Mario’s and The Redline Diner.
Fostering Our Future
Fostering Our Future
Years of fulfilling work with youth has rewarded me with valuable insights regarding the world’s future decision-makers and has forever changed how I create engaging media.
Highlighted Experience
Communications Instructor
NAIT Digital Media and IT Program (2019)
- Coached students through the process of preparing and executing engaging live presentations in a course titled Advanced Communication.
- Taught and assessed the development of key skills including using captivating body language, employing effective visual aids, and deconstructing complex topics into concise digestible information.
- Trained the students to adapt their language and delivery to suit their target audience.
- Led exercises and facilitated discussions with students to build an understanding of how factors such as age, culture, experience, profession, or cognitive function should influence how we choose to communicate with people.
- Equipped technical trade students with industry standard written communication skills to prepare them to enter the workforce and represent their future employers with professionalism.
- Guiding students through the processes of writing resumes, cover letters, proposals, and presentations.
Social Media Recognition
(2017–Present)
- My creative posts have garnered attention from various news and media outlets including interviews from CTV, Global News, CBC Radio, SONiC 102.9 and Metro News regarding a couple of my musical facebook posts.
- Two posts that attracted the most media attention included a song about seeking an affordable place to live in downtown Edmonton, and another song celebrating the opening of Edmonton’s Funicular (featuring local music duo, Jenesia).
- My fascination with new media has allowed me to accumulate publication experience with Tiktok, Instagram, Facebook, Twitter, LinkedIn, Youtube, Twitch, podcasting, and original website creation.
- I’m consistently seeking new opportunities to explore new media platforms.
Tiktok account has organically accumulated:
- 150,000 likes
- 9,000 followers
- 750,000 views
Social Media Experience
Additional Experience
- Completed NAIT’s Becoming a Master Instructor (BMI) program in 2022.
- Trained to create engaging presentations, assess learning metrics, and improve the audience’s retention of information.
Have undertaken numerous public speaking roles including marketing pitch presenter, post-secondary instructor, guest speaker for elementary students, sermonizer, and emcee for weddings and fundraisers.
- Completed Grindstone Theatre’s stand up comedy course in 2018 including a showcase performance.
- Delivered an additional ten comedy performances after completing the course.
- Engaging audiences from the stage has been a life-long avocation.
- Performed in over 8 bands and 5 community theatre productions.
Refined my interpersonal skills through over three years of waiting tables for The Cheesecake Cafe, East Side Mario’s and The Redline Diner.